Peggy Noonan, former speechwriter for President Reagan and current columnist for the Wall Street Journal, has a favorite saying about presentation audiences: “They won’t care how much you know until they know how much you care!” Regardless of how compelling you believe your message to be, your audience won’t become engaged unless you physically demonstrate [...]
Posts Tagged ‘the Wall Street Journal;’
Success Delusion
December 2nd, 2007
admin People will do something—including changing their behavior—only if it can be demonstrated that doing so is in their own best interests as defined by their own values. All of us delude ourselves about our achievements, status, and contributions. We overestimate our contribution, and take credit for successes that belong to others. We have an elevated [...]
Protecting Slide Content
November 19th, 2007
admin If you create PowerPoint® presentations that others deliver, you may need to create the slides in such a way that the presenter cannot change the slide content. One industry that this is particularly important in is the financial services industry. When the corporate marketing department creates slides depicting performance of investments, it is very important [...]
Customer Service Metrics – Don’t Buy Into The Single Statistic Fallacy
September 20th, 2007
admin How much do you weigh? Are you happy with that number? That particular figure may or may not have much bearing on your physical figure, on your shape or your overall fitness level. For instance, I weigh over 200 pounds. Is that good or bad? It depends on other things.


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