What is a brand image? Is it a logo? A slogan? A color scheme? A provided service? The simple answer is, yes, it’s all of the above. But it goes beyond that. A lot of businesses have slick logos or catchy slogans, but go unnoticed. So let’s take a look at each individual item and [...]
Posts Tagged ‘McDonald’s;’
Client Services Reps – Too Nice to Be True?
January 12th, 2007
admin “My clients are brokers and they’re under pressure to make trades and get off of calls. They don’t have time for pleasantries or chit-chat!” “If, all of a sudden, I start sounding overly cheerful, my clients will know some thing’s wrong!”
Become Friends and then Do Business
December 28th, 2006
admin For a number of years I worked for AMF Bakery Systems, a division of AMF that manufactures equipment for large wholesale bakeries throughout the world. I joined the company as vice president of engineering and later served as vice president of sales. Having no prior experience in baking, or the food industry for that matter, [...]
Restaurants Start-Up and Systems Success
November 18th, 2006
admin If you have a restaurant business or are planning on starting a restaurant business then there are several things you will need to do. Find the right products and supplies to start your organization. hiring the right staff, having a menu that is attractive to local consumers, and above all having the right location with [...]
Subliminal Messages in Pictures – Do Subliminal Messages in Pictures Influence our Decisions?
October 31st, 2006
admin It is believed that when a person is continuously and quickly shown a subliminal message hidden behind a picture, even after the image is gone our subconscious maintains an after image of the message and subconscious then acts in a similar way as the subliminal message in the picture suggests. Some also believes that subliminal [...]


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