Posts Tagged ‘McDonald’s;’

Branding Your Business

What is a brand image? Is it a logo? A slogan? A color scheme? A provided service? The simple answer is, yes, it’s all of the above. But it goes beyond that. A lot of businesses have slick logos or catchy slogans, but go unnoticed. So let’s take a look at each individual item and [...]

Client Services Reps – Too Nice to Be True?

“My clients are brokers and they’re under pressure to make trades and get off of calls. They don’t have time for pleasantries or chit-chat!” “If, all of a sudden, I start sounding overly cheerful, my clients will know some thing’s wrong!”

Become Friends and then Do Business

For a number of years I worked for AMF Bakery Systems, a division of AMF that manufactures equipment for large wholesale bakeries throughout the world. I joined the company as vice president of engineering and later served as vice president of sales. Having no prior experience in baking, or the food industry for that matter, [...]

Restaurants Start-Up and Systems Success

If you have a restaurant business or are planning on starting a restaurant business then there are several things you will need to do. Find the right products and supplies to start your organization. hiring the right staff, having a menu that is attractive to local consumers, and above all having the right location with [...]

Subliminal Messages in Pictures – Do Subliminal Messages in Pictures Influence our Decisions?

It is believed that when a person is continuously and quickly shown a subliminal message hidden behind a picture, even after the image is gone our subconscious maintains an after image of the message and subconscious then acts in a similar way as the subliminal message in the picture suggests. Some also believes that subliminal [...]