Many people do not realize their own market. Most people think when they open a store that they will sell to someone like themselves. With this mentality, their customers will be just like them because their marketing is targeted to what they like and how they think, so the people who respond will agree with [...]
Posts Tagged ‘London;’
Reaching Your Ideal Market
April 29th, 2008 
admin 
Posted in Uncategorized 
Tags: advertising campaign;, car sales;, London;, Texas;, United States; 
No Comments »Simple Steps to Build a Better Team – Part 1 (of 3)
April 19th, 2008 admin Most people have all experienced bad management at some time or another, either directly or when looking at other departments. Some managers just seem unable to get the best out of their team, creating an atmosphere of low morale and destroying any motivation.
Could Logo Controversy Be Good For The Games?
April 12th, 2008 admin Could logo controversy be good for the Games? The saga over the new London 2012 Olympic brand continues with media attention over the controversy spreading worldwide and generating over 1 million visitors to the London 2012 website. The popularity of the new design is universally low, with the ‘scrap the logo’ petition closed after receiving [...]
Posted in Uncategorized Tags: CNN;, London;, media attention;, Olympic games;, Olympic;, Olympics;, Rita Clifton;, Tom Greenwood;, www.sustainablebrandstrategy.com; No Comments »They Call Me “Mr. Yellow Pages”
April 10th, 2008 admin Maybe it’s because I got mononucleosis during college and still look a little yellow at times. Or because I worked for the Yellow Pages for 25 years as a sales consultant. I think it’s probably because I wrote an insider’s guide book as a “behind-the-scenes” look at the directory publishing industry which is now currently [...]
Posted in Uncategorized Tags: ABC Advertising;, advertising agency;, advertising campaign;, Arizona;, AT&T;, Barcelona;, Canada;, emergency services;, Jeffrey Hauser;, local advertising;, London;, Mexico;, Phoenix;, Pratt Institute;, regular telephone directory;, Reuben H. Donnelly;, Scottsdale;, Spain;, sports arenas;, Wyoming; No Comments »Oh No…Not Again – Not That Dreadful Subliminal Myth Yet Again
March 11th, 2008 admin The Times of London, very recently, carried that old hoary story “Subliminal advertising may work, but only if your paying attention” I do wish that somebody would put an end to one of the great advertising myths of the twentieth century.
