Posts Tagged ‘Kentucky;’

Directions? I Don’t Need No Stinking Directions!

I was in a city I had never been in before looking for a company that, I thought, should have had a large sign out in front. I had the address and I was on the right street. But I drove past the number and didn’t see any sign. I turned around and again went [...]

Don’t Confuse The Message

One of the worst mistakes an advertiser can make is sending mixed messages. I’m always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn’t getting any greater, and we’re overloaded with messages on a day-to-day basis so we weed [...]