Look for the Strategies Here is a kaleidoscope of sales calls to illustrate the skills I’ll be presenting here. Different industries and quite different decision makers create the settings and the characters. Selling training has many similarities to selling insurance and investments because the product is intangible. You can’t see, hear, or touch it. Selling [...]
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Niche Marketing Is Easy – Impact Markets as Specific as Left-Handed Buyers of Blue Four-Door Cars
December 21st, 2006
admin Niche Marketing isn’t as hard, difficult or complicated as many marketing professionals would like you to believe. With a slight shift in mind-set, you can quickly target a market as specific as left-handed buyers of blue, four door cars. How? Pretty much the same way you target mothers-to-be, pink toilet owners and those who have [...]


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