Posts Tagged ‘Entrepreneur Magazine;’

Do Marketing Gimmicks Work?

I was on a teleconference with my mastermind group the other day and we were brainstorming to help one of our group members come up with a name for her new book. She had a title that she had been using for her ebook and that had been well-received by her clients, and she wanted [...]

The Multi-Unit Movement Benefits Franchisors and Franchisees

Right now, more than one out of ten franchisees operate more than one unit. Many of them operate more than one concept. There is growing evidence of a trend toward multi-unit and multi-brand ownership. The advantages to both franchisors and franchisees are clearly compelling, and dramatic growth in multi-unit and multi-concept franchising is expected over [...]