Posts Tagged ‘California;’

Your Database is Your Most Important Marketing Tool

For most small businesses, a database is the most important marketing tool. The following article discusses how to really keep track of a good database, how to systematize or automate a database marketing campaign and how to get a good prospect or mailing list.

Five Trade Show Mistakes to Avoid

In business as in life, never underestimate the importance of being prepared. As the saying goes, you must first plan your work and then work your plan. This is particularly true in trade show exhibiting where trade show display success is largely dependent on proper planning. Without putting the right plan in place, you will [...]

Why Mid-Life Women are Pursuing Entrepreneurship in Greater Numbers

We are seeing remarkable things happening in the world of entrepreneurship. The concept of retirement is being redefined by scores of women who are either continuing to manage or starting to run their own business, proving that age is not a barrier to financial success and personal achievement. Whether starting a business out of economic [...]

Answered Based Questioning

Have you ever begun to think to yourself while you are on the phone speaking with a prospect, What am I going to say next? Try this approach. Base your next question upon their answer. First, listening to what someone is saying, especially a prospect, is the polite thing to do. Secondly, this strategy will [...]

Personal Development

The use of personal development is something that I cannot stress about enough. The definition of insanity is doing the same thing over and over again expecting different results. If we define insanity by these terms, then there are definitely a lot of crazy people out there because they constantly do the same thing day [...]