When investing in sports, a marketer is often faced with the alternative to use exclusively media, or an integrated platform of media and sponsorship. One of the most valuable components of the sponsorship alternative is hospitality, which has long been an underutilized and misunderstood tool by marketers.
Posts Tagged ‘business to business;’
Hospitality – A Marketing or Sales Function?
October 29th, 2007 
admin 
Posted in Uncategorized 
Tags: action/youth sports;, business to business;, Chicago;, collegiate sports;, Joe Fan;, lifestyle sports;, marquee sports events;, media buying/selling/;, media services agency;, Minnesota Vikings;, Minnesota;, National Football League;, North America;, Olympics;, professional sports;, software solutions;, sports marketing;, sports tickets;, Super Bowl;, The Masters;, Tournament Club;, U.S. Open;, underutilized and misunderstood tool;, United States;, USD; 
No Comments »Fall Into Promotional Products – Spring Ahead Of The Competition
October 27th, 2007 admin Close your eyes. Imagine crisp, cool breezes and red leaves dancing along the side of the streets and in the trees. Imagine hot apple cider and the smell of spicy pumpkin bread baking. Imagine bright orange promotional magnets and your company logo branded on pennants floating through the football stands. Now, open your eyes. It’s [...]
Planning Effective Business-to-Business Marketing Communications
September 27th, 2007 admin Many years’ experience has resulted in the development of two standard planning documents, the Product Marketing Strategy (PMS) and the Marketing Communications Plan (MCP). When properly completed, these documents – in particular the PMS – will be of great value not only within the organization but also for informing and impressing potential investors, lenders, joint [...]
Posted in Uncategorized Tags: business to business;, communications activities;, high-tech subjects;, PMS MCP;, Sweden; No Comments »How to Select the best Promotional Gifts for your Business
July 30th, 2007 admin Promotional gifts have various benefits and are used mainly by business-to-business companies. Many companies and individuals tend to confuse it with the ones used by business-to-consumer companies. Promotional are somehow different from advertising gifts even though the end purpose is same, that is, getting more brand visibility. Selecting and buying appropriate promotional gifts can be [...]
Case Studies That Sell
July 17th, 2007 admin Case studies can be an effective B2B promotional tool especially when your products and services are intangible, expensive, highly technical or provide benefits that are not instantaneously derived upon purchase. Supporting marketing collateral that tells the stories of other customers’ experiences with what you are selling are often useful to share with prospects during the [...]
Posted in Uncategorized Tags: business critical applications;, business to business;, promotional tool; No Comments »
