Maybe it’s because I got mononucleosis during college and still look a little yellow at times. Or because I worked for the Yellow Pages for 25 years as a sales consultant. I think it’s probably because I wrote an insider’s guide book as a “behind-the-scenes” look at the directory publishing industry which is now currently [...]
Posts Tagged ‘Arizona;’
They Call Me “Mr. Yellow Pages”
April 10th, 2008 
admin 
Posted in Uncategorized 
Tags: ABC Advertising;, advertising agency;, advertising campaign;, Arizona;, AT&T;, Barcelona;, Canada;, emergency services;, Jeffrey Hauser;, local advertising;, London;, Mexico;, Phoenix;, Pratt Institute;, regular telephone directory;, Reuben H. Donnelly;, Scottsdale;, Spain;, sports arenas;, Wyoming; 
No Comments »Attention Businesses: Why You Should Welcome Competition
January 15th, 2008 admin I’ve been an advertising consultant to thousands of businesses over the past 35 years. During that period, I listened to various companies bemoan the fact that another competitor was entering their marketplace. I asked them why that was a problem, and they usually explained how the new guy would probably take away some of their [...]
Posted in Uncategorized Tags: ABC Advertising;, Ace Hardware;, advertising agency;, Arizona;, business’s advertising;, Home Depot;, Jeffrey Hauser;, Phoenix;, Pratt Institute;, Scottsdale;, United States;, web-based; No Comments »Do You Know How to Start a Successful Business?
December 15th, 2007 admin You probably already know the dismal statistics about how many new businesses fail within the first year. Do not let those statistics discourage you if you really are an entrepreneur and want to start your own business. Poor planning is one of the reasons for failure, but you can make up your mind to plan [...]
Posted in Uncategorized Tags: (602) 324-7582;, (602) 663-7007;, Arizona;, Indigo Business Solutions;, IndigoBusinessSolutions.net;, janitorial services;, Jo Ann Joy;, Jo Ann;, law degree;, Phoenix;, real estate law;, U.S. Small Business Administration;, www.IndigoBusinessSolutions.net; No Comments »Why Build a Good Company When You Can Build a Great One?
December 8th, 2007 admin How many times have you heard the saying, “You have to get the best people involved to build a successful business?” There’s a lot of truth to it, but Dr. James Collins’ book “Good to Great – Why Some Companies Make the Leap and Others don’t” and his recent monograph “Good to Great and the [...]
Posted in Uncategorized Tags: Arizona;, energy;, James Collins;, Johnson ;, steel fabricating;, USD; No Comments »Selling The Sizzle And Not The Steak
December 4th, 2007 admin I’ve been in sales for 35 years. Most of that time I worked as an advertising consultant for the Yellow Pages beginning with Mountain Bell in the eighties. I went to a plethora of sales meetings and seminars and was privy to advice from top sales people throughout the company. Although I had to sift [...]
Posted in Uncategorized Tags: ABC Advertising;, adequate insurance;, advertising agency;, Arizona;, Jeffrey Hauser;, life insurance;, Phoenix;, Pratt Institute;, Scottsdale;, www.poweradbook.com; No Comments »
