Posts Tagged ‘advertising campaign;’

Don’t Shy Away From the Limelight

Visibility is the first step in building a solid reputation. Consumers that see your name displayed somewhere are more likely to use your product than if they’d never heard of you. So step out, let your voice be heard, and display yourself for all to see.

How And Where To Advertise

More than anything else, the key to success in business depends on how and where to advertise. You must advertise or forever remain unknown. If you have “the better mousetrap,” you have to let people know about it, or your ideas and efforts will come to nothing. Everybody seemingly has an idea for a product, [...]

What is a Press Release, and How Can it Benefit My Home-Based Business?

A lot of home-based business owners don’t fully understand the concept behind press releases, or realize the impact a simple press release can have on their small business. A press release is an announcement, such as a business name change, upcoming event, a special sale, etc., or it can be an account of a news [...]

Don’t Get Caught In The Catalog Crossfire

Many major catalogers have taken a direct hit in the last month due to the increase of postage costs and regulations. Not surprisingly, this subject was the key discussion topic at the Annual Conference for Catalog and Multichannel Merchants, which took place in Boston a few weeks ago.