Technical Communication

November 27th, 2011 admin

Technical Communication

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Comprehensive and truly accessible, Technical Communication guides students through planning, drafting, and designing the documents that will matter in their professional lives. Known for his student-friendly voice and eye for technology trends, Mike Markel addresses the realities of the digital workplace through fresh samples and cases, practical writing advice, and a companion Web site — TechComm Web — that continues to set the standard with content developed and maintained by the author. The text is also available in a convenient, affordable e-book format.

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The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

November 27th, 2011 admin

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells Rating:
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The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

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State Estimation in Electric Power Systems: A Generalized Approach (Power Electronics and Power Systems)

November 27th, 2011 admin

State Estimation in Electric Power Systems: A Generalized Approach (Power Electronics and Power Systems)

State Estimation in Electric Power Systems: A Generalized Approach (Power Electronics and Power Systems) Rating:
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State Estimation in Electric Power Systems: A Generalized Approach provides for the first time a comprehensive introduction to the topic of state estimation at an advanced textbook level. The theory as well as practice of weighted least squares (WLS) is covered with significant rigor. Included are an in depth analysis of power flow basics, proper justification of Stott's decoupled method, observability theory and matrix solution methods. In terms of practical application, topics such as bad data analysis, combinatorial bad data analysis and multiple snap shot estimation are covered. The book caters both to the specialist as well as the newcomer to the field. State estimation will play a crucial role in the emerging scenario of a deregulated power industry. Many market decisions will be based on knowing the present state of the system accurately. State Estimation in Electric Power Systems: A Generalized Approach crystallizes thirty years of WLS state estimation theory and practice in power systems and focuses on techniques adopted by state estimation developers worldwide. The book also reflects the experience of developing industrial-grade state estimation software that is used in the USA, South America, and many other places in world.

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Kiss, Bow, or Shake Hands (The Bestselling Guide to Doing Business in More than 60 Countries)

November 26th, 2011 admin

Kiss, Bow, or Shake Hands (The Bestselling Guide to Doing Business in More than 60 Countries)

Kiss, Bow, or Shake Hands (The Bestselling Guide to Doing Business in More than 60 Countries) Rating:
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More than a decade after establishing itself as the number-one book on international business etiquette, "Kiss, Bow, or Shake Hands" has been fully revised to reflect the profound global transformation that has occurred since its debut. In this new edition, author Terri Morrison - the leading expert in this field - has included: comprehensive updates for each of the book's 60-plus country chapters; several brand-new sections, including Cultural IQ tests, "Know Before You Go" tips and alerts on international security; and additional chapters on Austria, Belize, Ireland, South Africa, Vietnam and the Vatican. The most comprehensive, authoritative text of its kind, the first edition of this invaluable reference guide has won a following among high-ranking military officials, influential corporate executives and business school professors alike. This new edition, with its wealth of revised material and discussions of current hot topics, is proof that such a classic only gets better with time.

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  • ISBN13: 9781593373689
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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Energy and Power Risk Management: New Developments in Modeling, Pricing and Hedging

November 26th, 2011 admin

Energy and Power Risk Management: New Developments in Modeling, Pricing and Hedging

Energy and Power Risk Management: New Developments in Modeling, Pricing and Hedging Rating:
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Praise for Energy and Power Risk Management

"Energy and Power Risk Management identifies and addresses the key issues in the development of the turbulent energy industry and the challenges it poses to market players. An insightful and far-reaching book written by two renowned professionals."
-Helyette Geman, Professor of Finance
University Paris Dauphine and ESSEC

"The most up-to-date and comprehensive book on managing energy price risk in the natural gas and power markets. An absolute imperative for energy traders and energy risk management professionals."
-Vincent Kaminski, Managing Director
Citadel Investment Group LLC

"Eydeland and Wolyniec's work does an excellent job of outlining the methods needed to measure and manage risk in the volatile energy market."
-Gerald G. Fleming, Vice President, Head of East Power Trading, TXU Energy Trading

"This book combines academic rigor with real-world practicality. It is a must-read for anyone in energy risk management or asset valuation."
-Ron Erd, Senior Vice President
American Electric Power

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