Do you know the difference between recruiting someone and sponsoring them? Haven’t given that thought before? Now is the time to. For a long time I never knew the difference in network marketing, what it meant to sponsor someone. I heard the term and thought it so mlm’ish. Since becoming a student of the industry [...]

Celebrity Endorsements – They aren’t as expensive as you might think (unless you try to get Sean Connery or Tom Cruise). The key is that you need to use celebrities that your target market recognizes as such. So Tony Rice would make a great celebrity for bluegrass and acoustic guitar enthusiasts. Not so much for [...]

One of the cardinal rules of Power Negotiating is that you should ask the other side for more than you expect to get. Henry Kissinger went so far as to say, “Effectiveness at the conference table depends upon overstating one’s demands.”

Whether we call them clients, guests, members or patients, they are our customers. They are the ones who write us checks to pay our bills and salaries. We compete daily to acquire them and maintain their loyalty. It could also be stated that we continuously compete to acquire and keep our internal customers, those employees [...]