The business world has learned several hard lessons over the past decade when it has come to the need to preserve business critical data. Words like “redundancy” and “continuity” have become the watch words of the Information Technology professional and the corporate CFO. The time taken to perform daily and even hourly computer back-ups is [...]

How much do you want to win? Are you willing to put everything on the table and examine every opportunity for your brand to succeed in market warfare? We all pretend to strive for victory but most companies fall far short of what it takes to actually prevail. Most brands fail to really challenge the [...]

While stand up pouches may not be completely new to the packaging market, they have revolutionized the packaging industry in such a way as to warrant quite a bit of attention. Yet despite their success, there are still those manufacturers who are using old packaging methods to market their products, and they are completely missing [...]

You could argue that free is bad: That free gives no value. That free wastes people’s time. That free is setting your business up for failure. Or you could argue that free is good: That free DOES give value. That free captures attention. That free brings customers into your sales funnel.

They say the definition of insanity is “doing the same thing continuously, and expecting a different result.” In marketing, I say “marketing your business the same way everybody else does is insane!” One thing that seems to be evident to most marketing experts is that the majority of new businesses seem to be marketing ineffectively.