I know of an industrial company whos website was banned from Google because of a hacker who’d been hosting spam on their domain. Because the re-inclusion at process can take upwards of several months, I was of course surprised to see one of their keywords getting results on Google. (I know full well none of [...]

Step 1 – First impressions DO Count! First impressions are fundamental to building trust online – even more so if you have an e-commerce site. Your site needs to look professional and inspire trust: the slightest doubt and the customer will leave your site for a competitor’s.

Innovative ways to use business cards. You hand them out to people when you meet, or when someone needs your website, address, or phone number. You give them to friends and family, both for themselves and to pass on to others. There are probably a few ways to use cards that you have never thought [...]

Affiliate marketing can make a nice income if done right. The most important part of affiliate marketing you have to learn is pre-selling. It’s about establishing a relationship with your web site visitors and getting them to realize that they really need the product or service before they click ahead to the merchant’s sales page.

Fundraising can be a really daunting task. After all, it will not be easy to convince someone to part with their hard-earned money. You need to provide them with a very good reason or give an incentive that they cannot refuse! There are actually a lot of things that one can do for a fundraising [...]