Archive for February, 2009

Strategies in Networking with Business Cards

Move away from the pack and create business cards that speak for you and your company. A business card is part of any entrepreneur’s arsenal. It is the most convenient and elegant marketing tool that serves multiple purposes in gathering and maintaining contacts.

Marketers, Last…or…What Drives You – The Accolades or the Client?

Recently, I have had occasion to speak with three different web designers who were trying to impress me with their abilities vis-à-vis designing and building web sites. The first one went on at great length impressing me with his ‘philosophy’ of web design: how a web site had to be both a work of art, [...]

Business Cards Should Be Burnt

When I hand out a business card my response rate is really low. Consider how many times you give someone a card and they never get back with you. There are a few reasons why they don’t. Here are the most common in order. 1) They don’t need your product or services right now.

Designing An Annual Report For Charities And Corporate Customers

As a legal need, the submission of an annual report to shareholders, investors and trustees is something that can re-inforce the organisations core branding and values. A poorly designed document is going to reflect badly on the organisation and in some cases may mean investor withdrawal if they are particularly upset. So here then are [...]

Web Directory Unveiled

One of the most important and determining factors in the success of any web site is the use of the search engine optimization techniques. The web masters aim for their sites to be to be among the highest and fastest ones listed on any possible search engine.