In today’s marketplace, manufacturers must find a way to make their product stand out from their many competitors. As a result, makers of consumer goods are looking to the packaging industry for products that will make shoppers want to purchase their product.
Innovative flexible packaging products are one such method that has become increasingly popular with manufacturers. Their unique design offers many additional merchandising and marketing opportunities that, for the most part, did not exist in the past.
For example, flexible packages can be constructed using a variety of substrates, usually plastic, aluminum, or a blend of the two. And the unique properties of these materials means they can be printed using a variety of sophisticated printing methods, meaning your brand message can be clearly seen and your graphics appear clear as day.
But flexible packaging offers more opportunities that just the benefits of advanced printing techniques. Because they are completely customizable, pouches (the most typical form of flexible packaging) can be cut into any number of shapes and sizes, all of which can gain additional attention from consumers at retail.
Consider this: if your logo is a fish, why not design your product’s packaging to look like a fish as well? Not only will it capture the consumer’s attention, but it can also make them more apt to recognize and remember your brand, which is the ultimate goal of any marketing campaign.
Years ago, products were oftentimes identified simply by the shape of their package. Coke® bottles, Capri Sun® pouches, even Quaker® oatmeal boxes, could immediately be recognized by their shape alone. In recent years, manufacturers have gotten away from customized packaging in favor of generic, more cost-effective packaging. But in the long run, did these methods save money, or did they cost companies a loss of the brand recognition that truly defines a product’s success?
The answer is simple. Packaging suppliers have access to an infinite variety of package types, shapes, and sizes. And although paying a little extra for a custom-designed, die-cut pouch may affect your books in the short term, in the long run, your bottom line might be crying out for a little shaping up of its own.
David Marinac
abc-packaging.com/products/bags.htm abc-packaging.com/products/bags.htm
American Built Containment Systems (ABC Systems) is the only company that custom designs specialty packaging via the Internet without having to meet with a customer face-to-face. This allows them to respond faster than any other company at the total lowest cost.
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