A newsletter is a powerful weapon in your marketing arsenal. Do you have a personal newsletter you send to past, present, and future customers at this time? Probably not. Most salespeople do not use newsletters. This is a serious mistake.

Everyone goes through an CLCE (crappy life-changing event) from time to time. Usually, CLCEs occur in palatable bite-sized chunks. Sometimes they cluster, like tiny metastatic tumors. This month presented an intricate clusterlike formation for me. I had to move to Oakland at short notice, my dog nearly got me evicted from my new place, and [...]

The number one question I get asked as a small business start-up coach is: Where do I get start-up cash? I’m always glad when my clients ask me this question. If they are asking this question, it is a sure sign that they are serious about taking financial responsibility for start it.

Most towns have at least one “flashpoint” business—a place that’s famous for its turbo-charged workers and lines of eager customers. These are the local hot spots that are “always jumping,” places in which employee motivation and customer satisfaction fuel each other in a flashpoint of contagious enthusiasm.

More than likely, you have a drawer full of great mortgage marketing ideas. Some of them you’ve used, some of them you haven’t had a chance or the budget to use, and some that just have failed miserably. Mortgage marketing doesn’t have to be complex, time-consuming, or even expensive. In fact, when you take advantage [...]