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Archive for March, 2008
What Do You Want To Achieve In Your Marketing Plan?
March 29th, 2008 
admin What do you want your potential customers to do? Deciding on the message you wish to send to your customers is not as easy as it first appears. First, you must decide what you want them to do and, second, what will have to be in the message to persuade them to do what you [...]
We’re All Selling Something
March 28th, 2008 admin One morning long ago, I was in my office when an attractive woman, carrying a briefcase and wearing her best “selling suit”, came into the office and asked for my boss. I could see through my bosses glass partition that he was on the phone, so I asked her to take a seat till he [...]
Journal Your Legacy
March 28th, 2008 admin I’ve asked countless CEOs and Presidents — What exactly do you want your legacy to be? I have been impressed with how many have really put some thought into that question. However, I have been equally disappointed in how many CEOs, Presidents and owners have really never given it much thought. Speaking from my personal [...]
Posted in Uncategorized 
Tags: 352-750-0868;, Eric "Rick" Johnson;, Rick Johnson;, The Guide; 
No Comments »Target Marketing: It’s About Your Niche
March 28th, 2008 admin Whether you pronounce it “nitch” or “neesch” doesn’t make a bit of difference. The concept of targeting a small segment of a much larger group of potential buyers – based on the nature of your product or service – can make a huge difference on your bottom line.
Posted in Uncategorized Tags: identifiable group;, larger group;, Phil Grisolia;, Philip A. Grisolia;, potential buyers;, retail price;, United States; No Comments »
