Archive for March, 2008

Leather Briefcase – Your Office in a Bag

Nothing screams elegance like good quality leather. The quintessential marks of success are good leather briefcases. In the days of old, leather briefcases were mainly used to carry legal briefs to court. Now, however, they exude quality and professionalism, and have since significantly evolved into a status symbol.

Finding Your Bullseye Market

You are excited about your business and want everybody to know that you are there, you want to get it out to everybody. Slow down! When it comes to spending your hard earned marketing dollars you want to get the word out to your ideal customer.

Implementing Workplace AED Programs – Think all AEDs are the same? Think Again

While there are many steps to implementing an AED Program, most of the time is spent on choosing the right AED for the workplace. Most of the people I meet with have performed some research on AEDs via the internet, but nowhere have I found a list of critical questions to ask when researching AEDs. [...]

Do Web Site Domain Names Matter?

I am hard-pressed to think of any type of business these days that could not benefit from having a web site. Consumers just assume if you’re in business that you have a web site. If they don’t know your web site address, they type your business name into a search engine.

How to Pay a Powerful Compliment

I received a powerful testimonial from a client. I often receive nice letters after my presentations, but this note stood out as exceptionally genuine, specific and sincere. I read it twice, and that got me thinking. I write ‘Thank you’ notes every week to colleagues, suppliers and friends. Perhaps you do, too. But how many [...]