Archive for January, 2008

Real Estate Marketing – Attrition is Your Sworn Enemy

Attrition is the enemy of real estate marketing. So to be successful in your marketing, you first have to understand the concept of attrition. You also have to work hard to reduce it. This article will help you understand attrition and give you tips for reducing it within your real estate marketing program. Let’s begin [...]

Future of Architectural Outsourcing

Indian software professionals seem to have dominated the world in providing software development and support services. Bangalore became the highest employer of IT talent overtaking the Silicon Valley. Outsourcing has become a topic of hot debate in countries like US and therefore it should be wise to contemplate how it will fare as we move [...]

An Inside Job

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” -Henry Ford. I try to make it a practice every day to write at least one page in my journal, just [...]

How To Get Your Customers To Speak For You

Are they talking about you? They should be. I’m talking about your clients. One of the most powerful tools in marketing is the testimonial. Yet they are used by so few… Put yourself in the shoes (phew!) of the prospect.

Answered Based Questioning

Have you ever begun to think to yourself while you are on the phone speaking with a prospect, What am I going to say next? Try this approach. Base your next question upon their answer. First, listening to what someone is saying, especially a prospect, is the polite thing to do. Secondly, this strategy will [...]