Archive for November, 2007

Incentive Pay No Substitute for Strong Management

Productivity is the key to just about everything when it comes to making a satisfactory profit in today’s business environment. Years ago, incentive programs became especially popular as a technique to help employees think like managers. Incentives were originally designed to exploit the “what’s in it for me” mindset many of us were born with. [...]

Network Your Way to Direct Marketing Jobs and Database Marketing Jobs

Networking can be the single most successful job hunting strategy that you’ll use in your search for a position, whether it’s a new role in your present company or a job with a new employer. Networking is one of those words that have a frightening reputation. Everyone knows that it means – though most people [...]

Adding Spot Cleaning To Your Cleaning Services

If you are in the carpet and upholstery cleaning business you might be looking for additional services to add to your arsenal. One service that you really should consider is spot dying. Read this article to learn a little about this process and get some information that you can use to decide whether or not [...]

How to Start a Gift Basket Business – 2

The following are some of the places to sell gift baskets: 1) Hotels, travel agencies – There are a number of departments at hotels that may want your product. Many large hotels often have the General Manager, Convention Manager, Marketing Director, Banquet Director and Sales Manager. For example, if you are selling gifts baskets, each [...]

How To Put Together A Promotional Campaign When You Are Not Using A PR (Or Other Marketing) Agency

The first thing you need to do is put together a promotional brief. It is just as important to prepare this for yourself as it is if you are planning to use a third party, such as a PR agency. This brief should form the basis of the campaign- it should include the relevant Ws- [...]