Archive for October, 2007

The Forgotten Customers

Driven by an ad offering a 40% savings on a much needed piece of office equipment I ventured to the store. I found what I was looking for but it did not appear to be on sale. I asked the nearest employee if the item really was on sale; he promptly went to ask the [...]

Image Or Character – Which is More Important in Business?

For a business one may not be more important than the other. In fact, they could be equal depending upon how each is interpreted. For the purpose of this article image is defined as a likeness of a person or thing and character defined as moral excellence. It is essential to create a mental picture [...]

How To Start A Golf Training Business In Kansas

Global current economic conditions are redefining businesses and strategies to implement business ideas. Since today’s economy is more turbulent than ever, corporate and business leaders are getting challenges to deal with on an everyday basis. The challenges are in almost all the areas, such as how to deal with customer demand, competition in the industry, [...]

Global Warming’s Gift to Sales Managers

You think you’ve covered every imaginable topic in your sales meetings. You’ve praised, criticized and humored your troops, sometimes in the same run-on sentence. You’ve heard a litany of excuses from underachievers and from the “undead,” the perennially under-quota zombies.

Business-To-Business Marketing and PR

Business to business marketing research is very competitive, due to the existence of a large number of firms conducting market research activities. An emerging area of study and practice concerns internal marketing. The study conducted on employee training and management, results in positively impacting the acquisition and retention of customers. B2B marketing companies provide internal [...]