Archive for September, 2007

Strategic Planning — Focusing on Reaching Your Goals

As they say, embracing a profession wholeheartedly means doing the best one can in every situation. That is when you made something out of nothing based on what you have. This is also applicable to organizations and entrepreneurial set up, where management and staff are required to coordinate with one another to work out with [...]

Network Marketing Business For Women

This simple statement is like a joke to most of the men who strongly feel that women can never stand quietly. Talking continuously is somehow inherent in their genes. However, is this aspect actually so undesirable? Here I am referring to the implicit capacity in women to build a rapport with anyone around thus leading [...]

Planning Effective Business-to-Business Marketing Communications

Many years’ experience has resulted in the development of two standard planning documents, the Product Marketing Strategy (PMS) and the Marketing Communications Plan (MCP). When properly completed, these documents – in particular the PMS – will be of great value not only within the organization but also for informing and impressing potential investors, lenders, joint [...]

The Power Of Joint Ventures

Just recently I joined forces with a marketing consultant in Massachusetts to help me open up a new market. I believe in learning from those who know more than I do! Now marketing consultants don’t come cheap. But instead of paying him a hefty fee up front for his advice and not knowing exactly what [...]

Addressing Organizational Conflict

All too often organizations cry out for what I call the quick fix. You know the scenario: two employees not getting along, probably personality differences, not real receptive to previous internal interventions, etc., so the organization decides to bring in outside help to fix the problem. Sound familiar?