Archive for August, 2007

Creating A Business Vision – First Step To Successful Succession Planning For Your Business

It’s vitally important is that you take the time to get really clear on what not only your expectations of the future of your business are, but that you know what you want – even what you dream about. A business vision is more than a template to fit into, it’s a much bigger thing. [...]

Your Greatest Tool- Career Services

Career services are often overlooked by students, but they actually offer some of the most important services at your university, and generally, the service is absolutely free. Why do they get so little attention? Some students don’t know about them while others believe that they can only help if you haven’t chosen a major. In [...]

Words In Copywriting and Sales – The Value of One Word Versus Another

When you are writing copy or preparing a sales presentation you need to be very careful about the words you choose. The wrong word can instantly turn a prospect off, whereas the write ones will lead to greater success. It’s easy to speak without thinking, but when you depend on your message to put the [...]

It’s Easier to Delete an Email Cover Letter

“Hey, I saw your ad for (insert position here). Here’s my resume, thanks. Joe.” This is easily the most common mistake applicants make when they submit their cover letter and resume through email. Hey, at least there’s no internet lingo like “lolz” or any emoticons like “:)” right? Maybe.

Subcontracting to Advertising Agencies

Subcontracting, or outsourcing as it is known in the Business Process industry, is a trend that is developing the world over. Rather than starting an entire setup, many companies prefer to let others who already have a dedicated set up to execute a specialized task. Most large companies subcontract their marketing communication and advertising to [...]