Archive for March, 2007

Beyond Customer Service

Talking about customer service with different people will typically provide different views and experiences. That said, customer service is generally considered one of the most significant differentiation factors in a competitive environment. What do we really want to achieve with customer service?

Case Study – ENA Has a Passion For People

The notion of helping people is so fundamental to Nashville, TN-based ENA, a provider of network and technology solutions to K-12 school networks and public libraries, that when you visit the homepage of the 12-year-old firm’s website, it is fitting that a different employee’s picture, name and title appear each time, accompanied by a few [...]

Partnering With Non-Profits to Jump-Start Your Publicity

Every corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates. Besides being the right thing to do, corporate giving enables you to reach your customers and prospects in an entirely different way than traditional marketing.

A Second Chance for a First Impression

You’ve certainly heard the adage that you don’t get a second chance to make a good first impression. What if there was a way to create the environment for a makeover of that original first impression? About every six months a marketing research firm contacts me. I started going to their location a few years [...]