One of the worst mistakes an advertiser can make is sending mixed messages. I’m always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn’t getting any greater, and we’re overloaded with messages on a day-to-day basis so we weed [...]
Archive for December, 2005
Don’t Confuse The Message
December 30th, 2005 
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Tags: advertising campaign focuses;, advertising campaign;, Burger King;, Checker;, Florida;, food;, Kentucky;, Louisville;, McDonald's;, particular chain;, tasty fast food;, Toys-R-Us; 
No Comments »The Art of Change-Evolve
December 30th, 2005 admin THE EYE OPENER Change is the word used to describe the transition that occurs from same to different. This transition can effect different things in different ways. If you move a house plant from one location to another the plant may get plant shock. When seasons change from summer to fall many people will become [...]
Trade Show Costs
December 30th, 2005 admin Costs to consider when budgeting for your exhibition • Hire of the space from the exhibition organiser. Space is usually charged by the square meter. You can choose space only which means you have to erect your own display or exhibition stand, or shell scheme. A shell scheme usually consists of loop nylon covered walls [...]
Posted in Uncategorized Tags: adequate insurance;, food;, liability insurance;, portable display equipment;, trade show equipment; No Comments »Business Customer Service – Satisfying Your Customers Without Breaking the Bank
December 29th, 2005 admin Business Customer Service – Satisfying Your Customers Without Breaking the Bank – by Malcolm Mills BUSINESS, is selling to customers. Let’s face it. Even I’m selling you something I‘m selling you on an idea. It’s free… but I’m selling. I know you’ll benefit from it because it’s information and we all need specific information to [...]
Posted in Uncategorized Tags: China;, Crunch;, Malcolm Mills;, Mardi Gras Day;, Ralph Richardson;, Sherman;, ToughWorld.Net; No Comments »Imprinted Promotional Advertising – Get More Business by Giving
December 29th, 2005 admin What can you do to get new customers without spending a fortune on advertising? All too often, business owners fall back on the old-fashioned method of newspaper advertising. However, there are other ways that may be a better use of your money, and give you a better return on your advertising dollars. Try giving away [...]
Posted in Uncategorized Tags: advertising dollars;, advertising costs;, bank;, Blair Promotionals;, Debra Wright;, Kaeser Promotionals;, newspaper advertising;, online catalog;, piggy banks;, public relations;, sports items; No Comments »
